Choosing the right branded merchandise for your company can be challenging, but with ESM Branding’s help we can find the perfect promotional product for your company.
Research from the British Promotional Merchandise Association shows the importance of finding the correct product.
Using BPMA research, ESM Branding is able to ensure that we provide you with branded merchandise that will help gain maximum exposure for your brand.
The BPMA asked people across all sectors, in a wide range of roles from IT consultants to CEOs, marketing managers to graphic designers. The research is thorough, and gives a great insight into who uses merchandise and how.
MAKE PEOPLE FEEL APPRECIATED!
Research shows that when people receive promotional merchandise,
it builds a strong relationship between your brand and them.
Of the people that responded, 79.4% said they felt appreciated.
86%%
86% of the marketers that responded, have purchased from a company that has supplied promotional products
How long do people keep promotional products?
The average result of how long people keep their promotional products was 2.91 years after receiving them!
Choosing wisely is essential, if you choose the correct product, it could be seen daily for almost 3 years! That is an incredible return on investment.
66%%
The most common item on responders desks was pens, with 66% having a promo pen.
How do brands use promotional clothing?
Branded clothing speaks volumes about a company. When it comes to branding garments, the number one thing companies look for is quality, and when people see your staff in stylish quality branded clothing that reflects well on your brand.
Purchasing branded clothing doesn’t need to be expensive. 46% of companies who responded to the BPMA survey spend less than £1000 a year on branded clothing. Whilst just 5% spend more than £15,000.
83%%
Of responders can name an organisation featured on promotional products on their desk
What qualities make the perfect promotional gift?
Products that are practical are always more likely to be kept. If you receive a well made metal pen or a high quality notebook, these are giveaways that are going to be used daily.
If you have any merchandise requirements, and would like any assistance finding the ideal product to represent your brand, drop us a line on 0345 345 6060 or contact us below.
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ESM Branding is a global distributor of promotional merchandise, corporate schemes, webshops and associated branding consultancy.
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Using branded merchandise as a marketing tool is certainly a challenge. So finding that one promotional item to successfully fulfil your marketing objectives is tough.
That’s where ESM come in.
Some of the biggest brands in the world trust ESM to manage their branded merchandise. For example branded pens, branded sweets, branded mugs, branded USB sticks, branded clothing, branded stationery and branded notebooks.
If you’re looking for promotional merchandise consultants you can trust, you’ve come to the right place.
