Trends
Retail Appeal: Why Recognised Brands Matter in Corporate Merchandise
Here I am exploring the role of retail brands and premium products in corporate merchandise collections
Latest insights
Sustainability
The New Era of Sustainable Branded Merchandise
Sustainability is changing the conversation around branded merchandise. Here I dive in what brands need to know.
Merch
The Rise of Premium Branded Apparel: Why Quality Matters in 2026
We all expect quality branded merchandise these days. Discover why premium apparel is becoming the new standard for brand representation.
Merch
More than ever, Merch is becoming a Brand Experience
Physical expression of your brand is becoming harder and harder to find. Here I examine how thoughtful merchandise strengthens brand experience, engagement and long-term recall.
Customs & tariffs
The New Geography of Merchandise: How Tariffs Are Changing the Way Global Brands Source
US trade tariffs are quickly changing the way global brands are thinking about their branded merchandise sourcing.
Merch
How AI Is Changing Branded Merchandise
How will AI reshape the world of promotional merchandise?
Not how you might think....